Company | CEP Rétif |
Industry | Professional Distribution |
Odoo Applications | CRM, Sales, Inventory Management, Operations |
Location | Martinique |
A distribution company at the heart of Martinique's professional market
Specializing in the distribution of packaging, hygiene, and kitchen equipment solutions, CEP Rétif serves a wide range of clients in Martinique: large retailers, restaurant owners, food trade professionals, and all industry professionals. The company operates a logistics warehouse and a showroom to welcome clients and offer them tailored solutions.
Managing such a demanding activity commercial, logistical, and operational all at once required a tool capable of centralizing everything. The answer: Odoo, deployed by Nalios.
Before Odoo: a lack of structure and visibility
"Before Odoo, we lacked structure. Information was scattered, and everyone had their own way of working." Benjamin Sibilat, Director, CEP Rétif
Commercial visibility was limited, opportunities were poorly tracked, and unnecessary data re-entry was slowing teams down. Some opportunities were simply slipping through the cracks because they weren't being properly followed up or structured over time.
Why Odoo? Integration as the key differentiator
What convinced Benjamin Sibilat was Odoo's integrated nature. Unlike a standalone CRM, Odoo connects CRM, sales, inventory, and operations in a single environment a true ERP.
In practice :
- Every opportunity is tracked, monitored, and followed up at the right time
- Quotes are sent directly from Odoo, with full history tracking
- The commercial pipeline is visible at a glance: opportunities, priorities, next steps
Tangible results on commercial performance
"Today, everything is much more structured, plain and simple. The time savings are clearly real. We're just a lot more efficient on a daily basis." Benjamin Sibilat, Director, CEP Rétif
The business is now managed with rigor. Every client and every opportunity is tracked with precision. Teams are more proactive, decisions are faster — and commercial results are following suit.
What this success story teaches us
- An ERP, not just a CRM — connecting sales, inventory, and operations changes the way you work
- Team adoption — an intuitive interface is essential to get everyone on board
- The right support makes the difference — deploying Odoo also means transforming your working methods
Structure your distribution business with Nalios
Are you a distribution professional looking to centralize your commercial and logistics management? Nalios supports you in deploying Odoo, with a clear methodology and a dedicated point of contact.
>> Contact us to discuss your project