Odoo marketing tools, connected to your customer database
The problem with marketing in an SME is almost never the sending tool. It's that the mailing list lives in one tool, the customers in another, and no one knows which campaign produced which deal.
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The real argument is not the tool, it's the unique database
To be placed before the list of tools, because it's what justifies doing your marketing in Odoo rather than in a specialized tool.
Your campaigns directly target your customers, your prospects, and your contacts as they exist in your CRM, with the criteria you know: the country, the language, the function, the products already purchased, the date of the last order. No export, no import, no list that ages in a corner.
And the feedback goes the same way. A click, a registration for an event, or an abandoned cart creates or feeds a lead in the CRM, with its origin. This finally allows you to answer the question that everyone asks and that few SMEs can resolve: which marketing actions have actually generated revenue. The details of commercial tracking are on our page CRM and sales.
The marketing tools in Odoo, and what each covers
Email marketing and newsletters
Marketing automation
Social networks
Event
Website and e-commerce
Conversation and messages
Deliverability, the topic that no one talks about before the first send
Sending from Odoo requires properly configuring your sending domain: the authorization of the servers that send on your behalf, the cryptographic signature of your messages, and the policy that tells email providers what to do with non-compliant messages. Without these three settings, your campaigns end up in spam, and especially your billing and quote emails too.
Two tips to avoid unpleasant surprises. Use a subdomain dedicated to mass sending, so that a poorly received campaign does not damage the reputation of the domain that carries your business exchanges. And gradually increase volume rather than sending 20,000 messages on the first day from an address unknown to email providers.
This is a technical job of a few hours, which we do before the first send and never after.
Deliverability, the topic that no one talks about before the first send
Sending from Odoo requires properly configuring your sending domain: the authorization of the servers that send on your behalf, the cryptographic signature of your messages, and the policy that tells email providers what to do with non-compliant messages. Without these three settings, your campaigns end up in spam, and especially your billing and quote emails too.
Two tips to avoid unpleasant surprises. Use a subdomain dedicated to mass sending, so that a poorly received campaign does not damage the reputation of the domain that carries your business exchanges. And gradually increase volume rather than sending 20,000 messages on the first day from an address unknown to email providers.
This is a technical job of a few hours, which we do before the first send and never after.
Who is the marketing tools of Odoo for?
What changes from one company to another is what marketing must produce. Here are the three situations we encounter most often.
Your structured Odoo marketing tools, with the right partner.
Demand often comes in the form of a scenario diagram with fifteen branches. We deliver three, and we wait to see which ones are useful. A follow-up scenario that really works is better than ten scenarios that no one monitors and that send emails to contacts who have been out of the journey for six months. And we refuse to launch a first campaign before we have resolved deliverability: a burned database from the first send takes months to recover.
Frequently Asked Questions
Here are some frequently asked questions about the different marketing applications in Odoo:
It depends on your usage. For newsletters and segmented follow-ups on your customer base, Odoo replaces the tool and you save on the subscription and synchronization. For sophisticated marketing automation with ongoing tests, the specialized tool retains the advantage and connects to Odoo.
Not if the sending domain is properly configured before the first send, with server authentication and message signing. It's a task that takes a few hours, and it's the point we systematically address first.
Yes, with two precautions: deduplication against contacts already present in Odoo, and verification that these contacts have indeed consented to receive your sends. Importing an old list without sorting is the best way to damage your sender reputation.
Yes, based on your products, stocks, and customers. It's a topic in its own right, which we address on our dedicated page for website and e-commerce creation.
Yes, that's the main interest of doing your marketing in Odoo. The origin is preserved from the first click to the invoice, provided that the campaigns and sources are named properly from the start.
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